Taisiia Hurova

Taisiia Hurova is a seasoned professional with extensive experience in eCommerce and digital marketing. Currently serving as Global Martech Manager and Ecommerce Product Manager at JDE Peet's since February 2023, Taisiia is focused on driving a strategic digital transformation roadmap for eCommerce DTC. Previously, Taisiia held various roles at JACOBS DOUWE EGBERTS from March 2018 to December 2022, including eCommerce Technical Product Owner and Global IT Portfolio Specialist, where responsibilities included implementing project management tools, managing IT project initiation, and analyzing financial data. Earlier experience includes digital marketing roles at Parimatch, where promotional roadmaps and content development for multiple websites were key tasks. Taisiia's educational background includes a Diploma in Professional Digital Marketing from CIM and a Bachelor's degree in Cultural Anthropology from the National University of "Kyiv-Mohyla Academy."