JDE Peet's
Taisiia Hurova is a seasoned professional with extensive experience in eCommerce and digital marketing. Currently serving as Global Martech Manager and Ecommerce Product Manager at JDE Peet's since February 2023, Taisiia is focused on driving a strategic digital transformation roadmap for eCommerce DTC. Previously, Taisiia held various roles at JACOBS DOUWE EGBERTS from March 2018 to December 2022, including eCommerce Technical Product Owner and Global IT Portfolio Specialist, where responsibilities included implementing project management tools, managing IT project initiation, and analyzing financial data. Earlier experience includes digital marketing roles at Parimatch, where promotional roadmaps and content development for multiple websites were key tasks. Taisiia's educational background includes a Diploma in Professional Digital Marketing from CIM and a Bachelor's degree in Cultural Anthropology from the National University of "Kyiv-Mohyla Academy."
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.