Thomas Hansen is an experienced marketing professional with a strong background in category management and strategic marketing across the food and beverage industry. Currently serving as the Global Category Marketing Manager for Pure Instants at JDE Peet's, Thomas oversees a category with an annual retail sales value exceeding €1.5 billion. Previous roles include leading category strategies for major retailers such as Coles, Woolworths, and Metcash, focusing on innovation and growth in the instants coffee segment. Prior to JDE Peet's, Thomas contributed as a Category Analyst at Nestlé, utilizing data analytics to identify market trends, along with a series of roles at Nestlé and other organizations that honed skills in sales, marketing, and business development. Thomas holds a Bachelor of Arts and a Bachelor of Commerce from Monash University.
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