William Lima is currently a Gerente de Shopper & Trade Marketing at JDE Peet's, where they focus on strategic project development in the commercial sector. Previously, they held various positions in trade and sales coordination, including roles at BRF and Nestlé, where they specialized in trade marketing and sales supervision. With a background in administration and multiple degrees, including an MBA in Negotiation and Conflict Resolution, William has demonstrated a commitment to innovative solutions and sustainable growth in the retail market. Their extensive experience spans over a decade, showcasing their capability in managing teams and developing efficient commercial models.
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