We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store.

Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees.

We:

• are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future;
• are led by our vision: A coffee & tea for every cup; and  
• believe: It’s amazing what can happen over a cup of coffee or tea.  


Food & Beverage

JDE Peet's

Luc Vandevelde

Robert Taylor

Gvantsa Gabunia

Elena Romantsova

Ben Coes

David Odier

Sophie Duseigneur

Susanne Ploil

Paolo Ferrari

Mykhaylo Pershyn

Thomas Koefoed

Roberto de Felice

Rita Fernandes

Philippe Ankewitz

Kamila Gudzowska-Krzyzak

Henri-Olivier Crombé

Henk van der Gugten

Dario G.

Tim Broeren

Mirka Puchovska

Paolo Laezza

Marcin Zabinski

Judith de Boer

Ayanda Mtshali

Amir K Asghari

Barbara van Berkestijn

Audrey Depauw

Laurent Alexandre Sagarra

David Ferreira

George Makris

Patrick Vet

Sébastien Dfouni

Eric Bouter

The Leadership Team at JDE Peet's is responsible for setting the strategic direction and operational priorities of the company. Comprising top executives from diverse functions, they collaborate to enhance brand performance, drive sustainable growth, and innovate within the global coffee and tea market. This team ensures alignment with the company's purpose and vision, while fostering a culture that values insights, sustainability, and customer engagement across all 50+ brands.

Leadership Team

Marketing and Brand Management

Leadership Team

About

Team members

Other teams at JDE Peet's

Marketing and Brand Management

Leadership Team