Oliver Chapman is an experienced digital marketing and CRM professional with a strong background in ecommerce and multi-channel marketing. Currently serving as a Senior CRM Executive at JD Sports Fashion since November 2025, Oliver previously held roles including Multi Channel Marketing Executive at Blacks Outdoor Retail Limited, and Ecommerce Executive at Henri-Lloyd. Key skills include CMS management, SEO, analytics for conversion optimization, and email marketing campaign execution. Oliver has also contributed to social media strategy and content management for major brands, showcasing a commitment to enhancing user experience and driving brand growth. Holding a BSc (Hons) in Business IT from The University of Salford, Oliver has built a diverse skill set through various roles in the digital marketing landscape.
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