Marketing and Brand Management Team

The Marketing and Brand Management Team at JD Group is responsible for developing and executing strategic marketing initiatives that enhance the brand's visibility and drive customer engagement across various markets. This team manages paid media campaigns, oversees influencer and social media strategies, and ensures effective brand positioning, particularly focusing on key partnerships like Adidas. Their efforts aim to strengthen JD Sports Fashion's reputation as a leader in branded sportswear and fashionwear while optimizing marketing performance across all channels.