Fernando Urruela

Fernando Urruela is an experienced sales and marketing professional with a strong background in the Caribbean and Central American markets. Currently serving as Regional Sales Leader at The Goodyear Tire & Rubber Company since March 2020, Urruela drives sales strategy and expands distribution networks across diverse island markets. Previous roles include Head of Marketing for Central America & Caribbean as well as Key Account Manager positions at Stanley Black & Decker, BIC, and Newell Brands, achieving significant sales growth and market share increases. Urruela also operates as a franchisee at Mr Jeff, providing innovative laundry services. Educational qualifications include a Master’s Degree in Marketing from Universitat de Barcelona and a Bachelor’s degree in Marketing Management from Universidad Rafael Landívar.