Jorge Cabrera currently serves as the Regional Sales Manager for Central America at Givaudan, leading the commercial strategy for the Fragrance & Beauty business unit since June 2023. Concurrently, Jorge has been a franchisee at Jeffapp since November 2019, promoting wellness services through a unique app platform. Prior experience includes significant roles at Kimberly-Clark, where responsibilities spanned commercial efficiency, channel management, and sales operations for North Latin America. Jorge is also the founder of Paletas Artesanales, an entrepreneurial venture focused on premium artisan fruit pops. Previous leadership positions held at Automotores Gildemeister SA, Beiersdorf, Whirlpool Centroamérica, and 3M Guatemala showcase a strong sales and marketing background across diverse industries. Jorge's education includes an MBA with a specialization in Corporate Strategy and Entrepreneurship from Universidad Francisco Marroquín, alongside courses in managing sales teams, digital marketing, and strategic marketing.
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