We are a full-service boutique advertising agency comprised of seasoned professionals who are passionate about the purpose of advertising: selling products.

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We are the leading agency for emerging and challenger brands and products.  We have a reputation as an agency that moves the needle for challenger brands in the CPG space, including food/beverage, HBC and OTC drug.  While that is our core focus, we also work with category leaders with a challenger mindset and younger companies with unique products capable of aggressive growth.

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We provide cost-effective go-to-market strategies.

100+ CPG companies have partnered with us because of our experience and expertise.

We produce efficient campaigns and effective messaging that move products off shelves.

We provide CPG-focused strategic thinking and access to insights, contacts and data not usually affordable for most small to mid-sized firms.

We have a deep understanding of the retail landscape and have strong relationships with buyers and retailers. 

We know how to read and analyze IRI data and other industry metrics, so we can constantly improve live campaigns. 

Our services range from initial creative concept and production, to tactical media planning and buying, and analysis of sales data.

Jekyll + Hyde Labs

Dr. Mark Young

Michelle Pike

Justin Girouard

The Project Management and Operations team at Jekyll + Hyde Labs is responsible for overseeing the planning, execution, and delivery of advertising campaigns. This includes coordinating between various departments to ensure all project elements align with client goals, managing budgets, schedules, and resources, and maintaining operational efficiency across the agency. Key roles include ensuring that production runs smoothly, financial aspects are managed efficiently, and all campaign objectives are met within predefined timelines.

Project Management and Operations

The Leadership Team at Jekyll + Hyde Labs plays a pivotal role in defining the agency’s strategic direction and ensuring seamless execution of its vision. Comprised of the Vice President, CEO, and COO/Integrator, the team oversees company operations, fosters key relationships with clients and retailers, and leverages industry insights to drive successful advertising campaigns for emerging and challenger brands in the CPG space. They ensure the agency remains at the forefront of delivering cost-effective, innovative go-to-market strategies that amplify product sales and market presence.

Leadership Team

The Marketing and Media team at Jekyll + Hyde Labs is responsible for crafting and executing strategic advertising campaigns that boost product sales for emerging and challenger CPG brands. This team leverages their expertise in digital and traditional media to develop cost-effective go-to-market strategies, optimize messaging, and ensure impactful media placement. By analyzing industry data and maintaining strong retail relationships, they continuously refine campaigns for maximum effectiveness and efficiency.

Jekyll + Hyde Labs

Org chart

Teams

Project Management and Operations

Leadership Team

Marketing and Media

Offices

Jekyll + Hyde Labs

Org chart

Teams

Project Management and Operations

Leadership Team

Marketing and Media

Offices

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