Alex Davies

VP, Analytics at Jellyfish

Alex Davies is the VP of Analytics at Jellyfish. Prior to that, they were a Web Analytics Consultant and Business Intelligence Analyst at Yard Digital. Alex has also been responsible for the full implementation of analytics packages for clients such as Barclaycard, British Gas, Euromoney PLC, Met Office, Legal & General, DHL International and various others.

Davies has used their experience with Excel to produce dashboards at a high standard. In addition, they have helped reconfigure existing analytics packages to enable clients to receive accurate user data. Alex has also been responsible for leading the analytics implementation and marketing intelligence for the transition of over one million Barclaycard users to their new accounts.

Alex Davies has a BSc in Internet Computing from the University of South Wales, A-Level Qualifications from Coleg Glan Hafren, and GCSE Qualifications from Radyr Comprehensive School. Alex also has certifications from Marketing Week Mini MBA with Mark Ritson in Mini MBA - Marketing, Google in Google Analytics - Individual Qualification (IQ), and Webtrends in Webtrends - Certified Professional.

They are on a team with Gary Scruggs - VP, Analytics, Di Wu - VP, Data Scientist, and Daniel Smulevich - VP, Analytics. Their manager is James Parker, Chief Solutions Officer, Data & Planning.

Timeline

  • VP, Analytics

    Current role

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