Telor Thatcher

Telor Thatcher is currently the Paid Search Director at Jellyfish. Prior to this, they worked as a PPC Analyst at Dobell from May 2013 to November 2016, and as an Ecommerce Fulfilment Manager at Jones Bootmaker from January 2005 to December 2013.

At Dobell, Telor managed all PPC activity for 11 menswear websites in 6 languages. Her daily tasks included optimisation and bid management of Search, Shopping, DSA, Dynamic Remarketing and RLSA campaigns, as well as creating weekly, monthly and ad-hoc reports for stakeholders. Telor was also responsible for data analysis and insight, keyword and competitor research, mobile and desktop ad copy creation and testing, landing page optimisation and visual merchandising. In addition, Telor collaborated with the SEO team to identify organic search opportunity and worked closely with the technical team to implement data feeds and conversion tracking.

At Jones Bootmaker, Telor was responsible for overseeing the fulfilment of 40,000 web orders per year. Telor developed and implemented improved processes and procedures to accommodate an average growth of 32% year on year.

Telor Thatcher's educational background includes completing an NVQ Level 3 in Management from Northbrook College, as well as a GNVQ in Business Studies from Sussex Downs College. Additionally, Telor holds certifications from APMG International in PRINCE2 Foundation and PRINCE2 Practitioner, City & Guilds in NVQ Level 3 Management, and various Google Ads and Analytics certifications. Finally, Telor is also a Microsoft Advertising Certified Professional and has a certification from Waze in Waze Ads Fundamentals.

Their manager is Romain Bonnet, VP, Paid Search. They work with Curtis Fisher - Paid Search Director, Francesco Serra - Paid Search Executive, and Richard Hartley - Technical Paid Search Director.