Blaire Donald

Blaire Donald (McColl) is a seasoned consultant and International Brand Director with extensive experience in the fashion industry. Currently, Blaire is a consultant for multiple brands including RIXO, Hermione de Paula, and HALFPENNY LONDON LTD since early 2022, while serving as the International Brand Director for Jenny Packham since November 2011. At Jenny Packham, responsibilities include shaping and implementing international brand strategies, overseeing all brand touchpoints, and directing digital marketing initiatives. Prior to these roles, Blaire held the position of Account Director at APR Communications, managing PR strategies for luxury brands and executing high-profile events. Beginning a career at Red Consultancy as an Account Executive, Blaire received foundational training in various aspects of communications. Educational background includes a degree from the University of Nottingham.