Karolina Dalecka

Karolina Dalecka is an accomplished professional with extensive experience in operational marketing and sales management, currently serving as the Project Director and Operational Marketing Director at Jerónimo Martins since October 2011. Karolina successfully oversees a complex structure of regional managers and a central team, driving corporate goals and managing significant budgets. This role includes the modernization of advertising systems, crisis management for stores, and comprehensive trade marketing for Biedronka stores. Prior experience includes senior managerial roles at Rossmann and AmRest, alongside a solid educational background with multiple postgraduate degrees in coaching, psychology in business, and a Master of Science in Biotechnology.