Darren Dawson is an accomplished Principal Programme Manager at Jet2.com and Jet2holidays, specializing in digital transformation and user experience innovation since December 2022. Previously, as Programme Director at KCOM, Darren led a multi-million-pound migration project transitioning customers from traditional voice and internet services to fibre-based alternatives. Darren's extensive experience at Hull City Council includes roles such as Head of Transformation and Programme Manager, where a focus on organizational change and improvement in service delivery was central. With a solid educational background in Systems Thinking, Leadership, and Project Management, alongside various practitioner certifications, Darren brings a wealth of knowledge and strategic insight to every initiative.