Helen Campbell

Helen Campbell is a seasoned marketing professional with extensive experience in loyalty, customer experience, and direct marketing. At Jet2.com and Jet2holidays since June 2013, Helen has held several senior roles, including Head of Loyalty and Customer Experience and Direct Marketing General Manager, where responsibilities included overseeing customer communications and driving customer engagement strategies. Prior experience at Engage Mutual Assurance spanned over a decade, during which Helen led direct marketing efforts and implemented successful strategies that significantly increased sales through online channels. Helen's career began at Yorkshire Bank, where foundational marketing skills were developed. Helen holds a BA in Administration and Marketing from the University of Strathclyde.