Larissa Andreu

Larissa Andreu is a seasoned marketing professional currently serving as a Senior Analyst for Brand ID & Campaigns at JetBlue since March 2023, where responsibilities include driving brand advertising strategy and managing co-op programs with tourism boards. Prior to JetBlue, Larissa worked as a Brand Manager at Decoded Advertising, successfully overseeing integrated marketing campaigns, including major product launches for Visa and T-Mobile/Apple. Experience as an Advertising Account Executive and Assistant Account Executive at Forsman & Bodenfors involved cultivating relationships with senior stakeholders and optimizing campaign effectiveness through data analysis. Earlier roles included Digital Content Associate at The Madison Square Garden Company and Social Media Coordinator at Pace University, focusing on content creation and audience engagement. Larissa holds a Bachelor of Arts in Communication and Media Studies from Pace University and has studied Events and Tourism Management at Florence University of the Arts.