Naama Shefi

Naama Shefi is an accomplished culinary leader and cultural advocate currently serving as Chair and Executive Director at Asif: Culinary Institute of Israel since its inception in July 2021. With a dedication to nurturing Israel's diverse food culture, Asif operates as a non-profit organization in Tel Aviv, collaborating with the Jewish Food Society and Start-Up Nation Central. As Executive Director of the Jewish Food Society since May 2016, Naama has focused on preserving and revitalizing Jewish culinary heritage through an online archive of family recipes. Additionally, Naama holds a consultant role at The Paul E. Singer Foundation, aiming to establish a new organization dedicated to Jewish culinary traditions. Previous experience includes Director of Marketing & Communications at EatWith and various roles as a freelance writer and cultural program director at the Consulate General of Israel. Naama earned an MFA in Film & Media Studies from The New School and a BA in Literature from Tel Aviv University.