JF Brands
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JF Brands
Where fashion meets innovation. Welcome to JFB: a collective of digitally native fashion brands. Our brands - JustFab, ShoeDazzle, and FabKids reimagine the world of fashion every day, blending customer insights, data, fashion trends, and technology. JF Brands was born from the brand incubator TechStyle Fashion Group, along with iconic brands Fabletics and Savage X Fenty.