Perdita Prior is an accomplished professional in the digital merchandising and e-commerce sector, currently serving as the Head of Digital at Jigsaw. Prior's career includes significant roles such as Ecommerce Trading & Optimisation Manager at New Balance and Ecommerce Trading Manager at JOSEPH. Additional experience encompasses a position as Digital Merchandiser at Farfetch and various roles at Burberry, including Digital Lead Assistant Merchandiser and Digital Merchandising Assistant. Perdita Prior holds a Bachelor’s Degree in Fashion Buying Management from the University of Westminster, where education was completed between 2012 and 2016.