Aparna Nandakumar

Aparna Nandakumar is an experienced professional currently serving as the Director of Programming Strategy and Insights at JioStar since September 2024. Previously, from November 2020 to September 2024, Aparna held various roles, including Associate Director and Head of Strategy and Insights for ZEE KERALAM at Zee Entertainment Enterprises Limited. Prior experience includes a position at BARC India, where Aparna focused on partnerships and growth initiatives concerning audience measurement, particularly in South India. Additional roles include content strategy work at White Panda and market research internships at Deshabhimani Newspaper and Leo Burnett. Aparna holds a Post Graduate Diploma in Strategic Marketing and Communication from MICA and a Bachelor of Commerce degree in finance and taxation from St. Teresa's College, Ernakulam.