Vivek Jayabalan is a creative and dedicated professional with over a decade of experience in media planning, buying, and marketing strategy. Currently serving as an Associate Director in Business Analytics at JioStar, Vivek leverages data-driven insights to support revenue generation strategies. Previous roles include Media Controller at Madison World and a Senior Manager at Madison Communications, where success was marked by awards and significant campaign achievements for notable brands. Vivek also operated as a Media & Brand Consultant from 2017 to 2021, providing strategic marketing solutions across various industries. Vivek holds an MBA in Marketing from Edith Cowan University and a Professional Diploma in Digital Marketing.
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