Kwang Yau Chong

Senior Manager - Performance Marketing at Jirnexu

Kwang Yau Chong has a diverse work experience spanning over 14 years. Kwang Yau is currently working as a Performance Marketing Manager at Jirnexu, where they are responsible for creating and optimizing campaigns on Google and Facebook, as well as leading and delegating Facebook marketing strategies to their team. Prior to this, they worked at Exabytes Network Sdn Bhd for six years as a Digital Marketing Specialist Team Lead, managing and optimizing PPC campaigns and Facebook ads for clients from various industries. Kwang Yau also worked as a Freelance PPC Specialist at Croud from 2015 to 2020. Before transitioning into digital marketing, Kwang Yau Chong worked as a Wealth Planner at Prudential Assurance Malaysia Berhad and as a Media Buyer at Talian Media Inc. Kwang Yau also had experience as a Coach at Adam Khoo Learning Technologies Group and as a Retail Sales Executive at CG Computers Sdn Bhd. Kwang Yau Chong's roles have involved tasks such as creating financial plans, introducing products to potential buyers, planning and implementing online marketing campaigns, producing analytics reports, troubleshooting technical problems, and guiding and motivating participants towards achieving their goals. Overall, they have developed expertise in performance marketing, PPC strategies, online advertising, and sales.

Kwang Yau Chong received a Bachelor of Engineering degree in Electrical and Electronics Engineering from the University of Bradford between the years 2010 and 2013. Prior to that, from 2006 to 2008, they completed a Diploma in Telecommunications Engineering at Penang Skills Development Centre. Additionally, Kwang Yau Chong holds various certifications from Google, including Google Mobile Advertising Certified (obtained in May 2018), Google AdWords Video Certification (obtained in September 2016), Google AdWords Certified (obtained in May 2016), and Google Analytics Certified (obtained in September 2015).

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