JL Media
Samantha Riley is an accomplished professional with a strong background in public relations and digital media. Since January 2017, Samantha has excelled as a Senior Account Director at JL Media, where previous roles included Account Manager and Digital Media Planner. Prior experience includes a position as a Junior Publicist at Hall PR from August 2016 to January 2017 and a Student Publicist role at Kean University in early 2016. Samantha's career began with an internship at LFB Media Group in late 2015. Educational achievements comprise a Bachelor's Degree in Public Relations from Kean University and an Associate's Degree in Hospitality from Union County College.
JL Media
JL Media is a leading, independent media agency based in northern NJ with offices across the US. With over 30 years experience serving clients across numerous business sectors, we’ve amassed a depth and breadth of expertise that’s unmatched among agencies of our size. We accomplish client goals by integrating strategic thinking, sector and data-driven insights, omni-channel expertise, and a relentless focus on campaign tracking and analytics. Our media relationships, planning and negotiation skills ensure we deliver the right media mix with the best inventory and pricing, and the best possible brand and business outcomes. No matter the client or spend, JL Media will research what makes the customer tick, develop a strategy to leverage the insight, build the right media matrix against that strategy and optimize to strong performance regularly.