Anina Pira

Anina Pira is an experienced professional in the hospitality sector, currently serving as Executive Vice President and Head of Operator Selection for Southern Europe at JLL since January 2025, alongside a role as Senior Vice President within JLL's Hotels & Hospitality Group since September 2018. Prior to JLL, Anina held the position of CBRE Hotels Appraiser at CBRE from May 2017 to September 2018. Anina's academic background includes a Bachelor's Degree in Hospitality Administration/Management from Hotelschool The Hague and a Certificate in Hotel Real Estate Investments and Asset Management from Cornell University. Additional experience includes various roles at Hotelschool The Hague, including Student Ambassador and Management Trainee at The Okura Prestige Bangkok, providing well-rounded industry knowledge and leadership skills.