Paula Urdaneta

Paula Urdaneta serves as the VP of IT Strategy at JM Family Enterprises, Inc. since April 2023, previously holding the positions of VP Customer Excellence and Global Head of IT Service Operations at Likewize from June 2021 to April 2023. Prior experience includes roles such as Director of IT Operations at Brightstar Corp. and Sr. Program Manager at Magic Leap, overseeing critical project portfolios and technologies, including Blockchain and Data Analytics. Urdaneta's extensive career at Brightstar Corp. from 2007 to 2019 involved key leadership positions, notably in Service Quality and PMO, where responsibilities included project management framework implementation and organizational change management. Earlier experience includes roles at Telefonica, focusing on project management and strategic analysis. Urdaneta holds a degree from Universidad Rafael Belloso Chacín, completed in 2002.