Aneliya Filatova

Aneliya Filatova is an experienced professional currently serving as the Customer Data Platform Manager at JobCloud SA since November 2021, where leadership includes managing a development team to enhance tracking strategies across multiple online platforms. Previous roles encompass positions such as Retention Marketing Manager at ZRMB Marketplace AG, where Aneliya developed a customer database platform and implemented NPS tracking, and Growth Analyst at FELFEL, focusing on sales funnel reporting and customer database improvements. Aneliya also held roles at Vorwerk Group in Research and Insight, and Allianz Partners in strategic marketing, demonstrating a consistent focus on user experience, market analysis, and data-driven marketing strategies. Aneliya holds a Master’s degree in Consumer Affairs from the Technical University of Munich and a Bachelor's degree in Marketing Management from the Stolypin Volga Region Institute of Administration, complemented by further studies at international institutions.