The Jockey Club
Jennifer Bayer is an accomplished marketing professional currently serving as the Marketing Manager for Jockey Club Information Systems since January 2025. Previously, Jennifer held the position of Director of Marketing for NYRA Bets at The New York Racing Association from March 2017 to January 2025, where responsibilities included leading KPI-driven campaigns, managing budgets in collaboration with multiple departments, and fostering employee development. Prior experience encompasses roles such as Sr Marketing Manager at NYRA Bets, Digital Marketing Manager at Daily Racing Form, and ADW Marketing Coordinator at Keeneland Association, demonstrating expertise in customer acquisition, retention strategies, and execution of multifaceted marketing campaigns across various platforms. Jennifer holds a Bachelor of Science in Mass Communications from the University of Evansville and an Equine Business Certificate from the University of Louisville.
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The Jockey Club
The Jockey Club, founded in 1894 and dedicated to the improvement of Thoroughbred breeding and racing, is the breed registry for North American Thoroughbreds. In fulfillment of its mission, The Jockey Club, directly or through subsidiaries, provides support and leadership on a wide range of important industry initiatives, and it serves the information and technology needs of owners, breeders, media, fans and farms. It is a founding member of the National Thoroughbred Racing Association, the International Federation of Horseracing Authorities, and the Coalition for Horse Racing Integrity and the architect and sole funding source for America’s Best Racing, the broad-based fan development initiative for Thoroughbred racing. You can follow America’s Best Racing at americasbestracing.net as well as on social media platforms Facebook, Twitter, Pinterest, Google+, and Instagram. The Jockey Club maintains offices in Lexington, Ky., and New York City.