Abas Rashid

Abas Rashid is an Integrated Creative Director at Joe Public since August 2024, bringing extensive experience from prior roles at renowned agencies. Rashid served as Group Head at Ogilvy from February 2019 to August 2024 and held positions as a Senior Copywriter at Creative Spark, a Copywriter at Leo Burnett MEA, Aqua Agency, and M&C Saatchi, contributing to prominent campaigns for clients such as Coca-Cola, Mercedes, Heineken, and Nike. Rashid's early career included an internship at Pollen Creative Media and a role as Assistant to the Director of the Academic Development Center at the University of Johannesburg, where editorial tasks and event organization were key responsibilities. Rashid possesses a BA in Journalism, Politics, and Communication from the University of Johannesburg.