Joël Robuchon International
George Serban is an accomplished General Manager with extensive experience in the hospitality industry, currently serving at Joël Robuchon International since January 2023. Prior roles include General Manager at BAGATELLE GROUP and Joia Beach, where significant operational transformations occurred post-Covid. Previous positions encompass Assistant General Manager at Mr. C Miami - Coconut Grove, and General Manager - Consulting Specialist at Faena Group, where George successfully revamped Casa Faena into Gitano Restaurant. George's career also includes managerial roles at The Standard Hotels, River Yacht Club, and Milos. Before transitioning to hospitality, George worked as a Broadcast Journalist/Reporter and Brand Activation Manager, showcasing a diverse skill set that combines creative event management and operational excellence. George holds a degree from the University of Bucharest and completed secondary education at Eugen Lovinescu High School.
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Joël Robuchon International
We currently hold 15 Michelin Stars in our restaurant group. Concepts of the Robuchon brand include: L’Atelier Robuchon (1 – 3*), Restaurant Robuchon (3*), Le Salon de thé, Le Jardin de Joël Robuchon, La Boutique Robuchon, L’Époque by Robuchon, Le Clubhouse Robuchon, L’Ambassade Robuchon, Le Comptoir Robuchon and Le Deli Robuchon. JRI also manages the licenses of 24 operational locations worldwide excluding a pipeline of openings in London, Monaco, Lisbon, Doha, Riyadh, Tel Aviv, Casablanca, Rabat & Marrakech.