George Serban is an accomplished General Manager with extensive experience in the hospitality industry, currently serving at Joël Robuchon International since January 2023. Prior roles include General Manager at BAGATELLE GROUP and Joia Beach, where significant operational transformations occurred post-Covid. Previous positions encompass Assistant General Manager at Mr. C Miami - Coconut Grove, and General Manager - Consulting Specialist at Faena Group, where George successfully revamped Casa Faena into Gitano Restaurant. George's career also includes managerial roles at The Standard Hotels, River Yacht Club, and Milos. Before transitioning to hospitality, George worked as a Broadcast Journalist/Reporter and Brand Activation Manager, showcasing a diverse skill set that combines creative event management and operational excellence. George holds a degree from the University of Bucharest and completed secondary education at Eugen Lovinescu High School.
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