Tony Marsden is a seasoned brand strategist currently leading the Brand Strategy team at John Lewis & Partners, with a focus on both John Lewis & Partners and the John Lewis Partnership. Previously, Tony served in various strategic roles, including Brand Proposition Lead and Consultant, with notable experience at Waitrose & Partners and John Lewis & Partners. As CEO of TransferTribe, Tony developed a digital channel aimed at enhancing customer acquisition for e-commerce stores. Other roles include Senior Strategy Lead at Bow & Arrow, General Manager UK at Menu Next Door, and various leadership positions at Zomato, where Tony managed operations in the UK and Scotland. Early in the career, Tony gained consulting experience at Deloitte and Aston Carter after graduating with a BA (Hons) in Philosophy, Politics, and Economics from the University of Oxford.