Dave (David) Hook is an accomplished executive with extensive experience in marketing and consumer experience within the healthcare sector. Currently serving as the Executive Director of Marketing & Consumer Experience at John Muir Health since 2008, Dave leads initiatives to enhance customer experience and drive brand strategy. Previously held the role of Executive Director of Marketing & Communications, where effective brand development countered market-share losses. Prior experience includes roles as Vice President of Marketing & Communications at San Mateo Medical Center, participating in brand strategy development to diversify the customer base, and strategic planning contributions at UCSF/AIDS Health Project. Additionally, Dave has a robust background in brand strategy consulting and management with firms like Sterling Brands and Verizon, where significant brand initiatives were implemented. Dave holds an MBA in Marketing from Columbia Business School and a BSFS in International Economics from Georgetown University.