Claudia L.

Claudia L. has an extensive work experience spanning over several companies and roles. Their most recent position was as the Director of Digital Marketing at johnnie-O, where they were responsible for leading the digital strategy and execution across various paid and digital retention channels. Claudia successfully increased SEM and Paid Social revenue by 35% year over year, while also improving Paid Social ROAs by 3x. Claudia also developed and managed digital marketing campaigns that had a significant impact on driving sales, building community, and deepening brand affinity.

Prior to their role at johnnie-O, Claudia served as the Global Director of Ecommerce at Myron from 2017 to 2020. Claudia also held positions at National Pen, RoadRunnerSports, Men's Wearhouse Corp, Responsys, BlueHornet, Inter@ctivate, Synapta, and Loesch & Partner, where they gained diverse experience in roles such as Director of Site Optimization, Ecommerce Program Manager, Manager of eCommunications, Client Consultant, Account Development Manager, Online Marketing Manager, Web Production Manager, and Internet Web Designer/Project Manager.

Claudia's experience demonstrates their expertise in digital marketing, ecommerce, site optimization, and online marketing strategy. Claudia has a proven track record of driving revenue growth, implementing effective marketing campaigns, and leveraging various digital channels to achieve business goals.

Claudia L. completed their education with a Bachelor of Arts degree in International Relations from the University of California, Davis. This took place between the years 1992 and 1997. Later, they pursued further education and obtained a Master of Business Administration (MBA) degree specializing in Marketing and Technology Management from the University of California, Davis - Graduate School of Management between the years 2002 and 2004.