Alaa Farah

Alaa Farah is an experienced Business Development Manager, currently employed at Johnson Arabia (L.L.C.) since April 2021, focusing on identifying new business opportunities and generating leads. Prior roles include Business Development Manager at KANOO CRANES LLC and WOLFFKRAN Arabia, where responsibilities involved developing growth strategies and maintaining client relationships. Previously, Alaa served as Area Sales Manager at Zoomlion, overseeing sales and marketing activities in the UAE and Saudi Arabia markets. Early career included various sales positions at House of Equipment LLC, achieving significant revenue growth and recognition for outstanding performance. Alaa holds a Bachelor's degree in Mechanical Engineering from Al-Balqa Applied University, earned between 2007 and 2012.