Diyana S.

Diyana S. currently serves as the Global Customer Insights Lead at Johnson Controls–Hitachi Air Conditioning, focusing on B2C and B2B customer insights research and integrating the Voice of Customer into various marketing efforts. Since January 2022, Diyana has also been an Adjunct Marketing Lecturer at Nanyang Technological University Singapore. Prior to these roles, Diyana was the Associate Director at Edelman Intelligence, specializing in market research and strategy, and worked as an Insights & Strategist at Dentsu Aegis Network. Previous experience includes co-founding Creata Insights and serving in various roles at Grey Group, iSentia Brandtology, and Zzo Creative. Diyana holds an MSc in Marketing & Consumer Insights from Nanyang Technological University, completed between 2018 and 2019.