Rasha A. is a seasoned professional in user experience design with extensive experience in managing and leading design projects across various industries. Currently serving as Manager of Product Experience Design at Johnson & Johnson since August 2020, Rasha A. has held key positions such as Product Experience Design Lead and Lead UX Designer at iCIMS. Previous roles include Senior User Experience Architect at DefinedLogic, where Rasha A. contributed to major global brands, and UX Researcher at Sachs Insights, working on B2B and B2C usability projects. Early career highlights include leading user experience initiatives for the African Film Festival, achieving significant increases in user satisfaction and conversions, and successfully redesigning websites for the American International School, resulting in notable traffic spikes. Rasha A. holds a Master of Science in Human Factors in Information Design from Bentley University, a Master of Business and Science in User Experience Design from Rutgers University, and a Bachelor of Science in Computer Science from Long Island University.
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