Karen Kraft

Associate Director, Consumer Insights & Analytics at Johnsonville

Karen Kraft has a diverse work experience spanning multiple roles and companies. Karen began their career as a Project Director at C.A. Walker & Associates in 1991, where they worked until 1998. Karen then joined Decision Analyst, Inc. as a Vice President in 2000, and held that position until 2011. Karen then joined Hormel Foods in 2011, starting as a Senior Consumer Insights Analyst and later becoming a Supervisor - Consumer Insights, overseeing all custom research for the company's branded businesses and subsidiaries. In 2018, they transitioned to Johnsonville, initially serving as a Senior Consumer Insights Manager and currently holds the position of Associate Director, Consumer Insights & Analytics.

Karen Kraft earned their Bachelor of Science degree in Anthropology and Social Science from California State Polytechnic University-Pomona, where they studied from 1991 to 1996.

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