Mariana Adame is an accomplished sales and marketing professional with extensive experience in the beauty and retail industries. Currently serving as Director of Sales - Specialty Retail at Joico since August 2024, Mariana has previously held significant roles, including Global Manager of Key Accounts & New Business Development at eSalon and Buyer at Ulta Beauty, where responsibilities encompassed leading Hair Color strategy and managing various beauty product categories. Additional experience includes positions at Tru Fragrance + Beauty, WONDER, LLC, Walgreens, L'Oreal S.A., and French Look, showcasing a diverse background in product development, category management, and sales. Mariana holds a Bachelor of Science degree in Marketing from DePaul University.
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Joico
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Joico, a fast-growing company in the Professional Beauty industry, is a division of Henkel. Our Mission: We eat, sleep and breathe beauty! We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job—it’s our passion!