Joico
Waleska Higueros is a skilled Sr. International Marketing Manager with experience in companies like Henkel and Joico. Waleska has a background in journalism with an emphasis on public relations from California State University, Northridge. In their previous roles, Waleska has excelled in marketing coordination, trade show management, and the development of marketing communications. Their dedication to the field is evident in their successful career trajectory.
Joico
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Joico, a fast-growing company in the Professional Beauty industry, is a division of Henkel. Our Mission: We eat, sleep and breathe beauty! We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job—it’s our passion!