Shalini Tada

Shalini Tada is a seasoned marketing professional with extensive experience in product marketing, CRM, and digital communications. Currently serving as a Product Marketing Manager at join.com since August 2023, Shalini oversees go-to-market strategies and an all-encompassing communication strategy. Previous roles include Senior CRM Manager at Spark Networks and Senior CRM and Lifecycle Manager, where Shalini initiated and executed comprehensive user engagement campaigns. Shalini's background encompasses various marketing functions from product marketing management at nyaro, where revenue targets were significantly exceeded, to dynamic content creation across multiple platforms at mediasmart Mobile and Fastic. With an academic foundation in business and marketing from Grenoble Ecole de Management and the National Institute of Fashion Technology Delhi, Shalini combines strategic insight with creative execution in marketing.