Danielle Ross serves as the Head of Marketing and Business Development at Forma since April 2023, following extensive experience in product marketing across various industries. Prior to Forma, Danielle held the role of Senior Manager, Product Marketing (B2B) at Apeel Sciences, where collaboration with product and sales teams led to the launch of new Apeel-protected produce and strategic go-to-market initiatives for grocery retailers. Previous roles include Manager, Product Marketing (B2B) at Facebook, where Danielle successfully launched a new mobile app product and defined strategic direction, and consultancy at Medallia, advising Fortune 100 brands on customer experience strategies. Danielle holds an MBA from The Wharton School and a BA in Business Economics from UCLA.
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