Suzanne Hitcho

Suzanne Hitcho is an accomplished professional with extensive experience in strategic leadership, operational improvement, and customer success across major organizations. Currently serving as the Director of GTM Value Strategy & Customer Success at Firstup, Suzanne provides advisory and strategic services to Fortune 500 clients, focusing on account growth and product adoption. Prior experience includes roles at The Coca-Cola Company, where responsibilities spanned digital engagement and change management initiatives, and at Pfizer, leading multi-channel marketing and operational excellence projects. Additionally, Suzanne has held positions in management consulting and technology implementation. Educational credentials include a Bachelor's degree in Industrial & Systems Engineering from Georgia Institute of Technology and a dual MSIS and MBA from Boston University's Questrom School of Business.