Will Scott

Will Scott is an experienced marketing professional and instructor with a diverse background in product marketing and management. Currently serving as an instructor at Pragmatic Institute since November 2022, Scott leverages a unique training approach to empower businesses. As the owner of Steelpoint Marketing since January 2013, Scott provides fractional CMO and CPO services to B2B hardware, software, and services companies. Additionally, Scott is an executive member of Pavilion, a private membership organization for high-growth operators, and has held partnership and adjunct faculty roles at Aventi Group and Northwestern University - Kellogg School of Management, respectively. With fractional CMO roles at BiZZdesign and Hypori Virtual Mobility, along with extensive consultancy experience, Scott combines a strong academic foundation, including a BEng (Honours) from Newcastle University, with practical expertise in driving successful marketing strategies.