Miguel Herrán Tovar

Miguel Herrán Tovar has a diverse work experience spanning multiple industries and roles. Miguel began their career as a Practicante at Leo Burnett in 2012, where they gained experience in account management and media coordination. Miguel then worked at BMF BTL as a Planner, focusing on market analysis and ensuring effective communication between brands and consumers. Miguel later joined Grupo Sar Ltda, where they served as an Analyst de Mercadeo, contributing to the achievement of corporate objectives and organizing various events. Miguel also held the position of Coordinador de Marca at Grupo Sar Ltda.

In 2013, they transitioned to Federacion Nacional de Departamentos as a Coordinador de marketing, responsible for developing marketing strategies, coordinating events, and managing digital media. Miguel joined Groupon Latam in 2017 as an Account Representative, further expanding their skills in account management.

Miguel'scareer then took him to Rappi, where they held various positions including Head of KAMS CO, Global Corporate Account Manager, and Global Head of Brand Expansion. Miguel led brand expansion efforts, managed commercial accounts, and played a key role in brand promotion and advertising.

Currently, Miguel is working at JOKR as a Global Head of JOKR Media, overseeing media operations and strategies on a global scale. Prior to this role, they served as a Sr Onsite & JOKR Media Manager and Sr Onsite Manager for North LATAM at JOKR.

Throughout their career, Miguel has demonstrated a strong ability to develop marketing strategies, manage accounts, coordinate events, and ensure effective communication. Miguel has a proven track record of driving business growth and delivering successful results in their roles.

Miguel Herrán Tovar has pursued education in various fields throughout their academic career. From 2006 to 2012, they attended Pontificia Universidad Javeriana, where they earned a degree in Comunicador social y publicista, specializing in relaciones públicas, publicidad, mercadeo y comunicación aplicadas.

In 2015, Herrán Tovar enrolled in LCI BOGOTÁ and completed a Diplomatura in marketing digital. Subsequently, in 2016, they joined Esden Business School, where they pursued a degree in Estudios Superiores en Ecommerce, focusing on comercio electrónico.

Continuing their educational journey, Herrán Tovar attended The London School of Economics and Political Science (LSE) in 2017 for a short-term program called Global Economy Tour, which provided a general understanding of administration and management in businesses.

Finally, in the same year, they returned to Esden Business School to complete a Master of Business Administration (MBA) with a specialization in Administración y gestión de empresas.

Miguel Herrán Tovar's education history showcases their keen interest in various aspects of business administration, marketing, and digital commerce.