Luis Abreu

Luis Abreu is an experienced marketing professional with a strong focus on social and influencer marketing. Currently serving as the Social & Influencer Marketing Lead at Jollibee Group North America since March 2025, Luis is responsible for expanding the brand's reach to connect with a broader audience in the U.S. Prior to this role, Luis was the Head of Influencer Marketing at Cirkul, leading efforts for a beverage technology company aimed at promoting healthier hydration. As Chief Influencer Officer at acquiregy, Luis drove significant sales lifts for clients through strategic influencer partnerships. Additional experience includes serving as Head of Influencer Marketing at BIGtoken®, where Luis enhanced brand storytelling, and as Vice President of Social & Influencer Marketing Services at SRAX, focusing on audience discovery and engagement through data-driven strategies. Luis holds a degree from Florida Technical College.