Jollibee Group North America
Luis Abreu is an experienced marketing professional with a strong focus on social and influencer marketing. Currently serving as the Social & Influencer Marketing Lead at Jollibee Group North America since March 2025, Luis is responsible for expanding the brand's reach to connect with a broader audience in the U.S. Prior to this role, Luis was the Head of Influencer Marketing at Cirkul, leading efforts for a beverage technology company aimed at promoting healthier hydration. As Chief Influencer Officer at acquiregy, Luis drove significant sales lifts for clients through strategic influencer partnerships. Additional experience includes serving as Head of Influencer Marketing at BIGtoken®, where Luis enhanced brand storytelling, and as Vice President of Social & Influencer Marketing Services at SRAX, focusing on audience discovery and engagement through data-driven strategies. Luis holds a degree from Florida Technical College.
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Jollibee Group North America
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Our Jollibee Group was founded in 1975 by Tony Tan Caktiong. With the help of his wife Grace, his family, and in-laws, they started everything with a small family business selling ice cream in the streets of Manila. Three years after starting, the family saw the opportunity for hot meals. They converted the ice cream parlors into the Jollibee brand we know today. Tony always saw the huge potential for his business and dreamt big. He put faith in hard work, passion, and focus, to turn his then-small business into one of the biggest companies in the Philippines, Asia and now, the world. Today, that dream has brought us from a single brand into a restaurant group with 18 well-loved brands and over 6,200 stores in 34 countries. Through our mission of bringing the joy of eating to everyone, we aim and continue to work to become one of the top five restaurant companies in the world.