Veronica Luna

Veronica Luna is a seasoned digital strategy professional with extensive experience in the food service industry. Currently serving as Senior Director of Digital Channels at Jollibee Group North America since August 2023, Veronica leads digital initiatives across multiple brands, ensuring cohesive customer experiences and overseeing significant eCommerce projects. Prior to this role, as Director of Digital Business Channels at Smashburger from September 2021 to August 2023, Veronica successfully increased digital sales by 20% and customer retention by 22% through optimized ordering experiences. Veronica's tenure at Taco Bell spanned over a decade, during which significant contributions included leading the development of the “Restaurant of the Future” and spearheading various digital transformation initiatives that enhanced customer interactions and increased revenue. Veronica holds a degree from FIDM, completed in January 1996.