Dung Pham

Jollibee is a phenomenal success story because just only two small ice-cream parlors established in 1975, specializing in sales of hot foods and sandwiches, then it became the company with seven stores in 1978, specializing in sales of hamburgers. Then it becomes a corporation creating the revolution of fast foods in Philippines. Currently, Jollibee has more than 900 stores in Philippines and nearly 300 stores in countries around the world such as US, Hong Kong, United Arab Emirates, Qatar, Brunei, China, and Vietnam. The first Jollibee store was opened in Vietnam in 2005. Since then, Jollibee has tried its best to bring Vietnamese families with delicious meals at reasonable prices. Jollibee has more than 80 stores in Vietnam spreading across the country until now. Jollibee not only serves the fastest foods with the quality under strict censorship, but also gives people a warm and luxury space so that everyone can enjoy the foods in the most comfortable way with family and friends. From these platforms, Jollibee Vietnam always cherishes became a fast food brand to bring delicious foods with taste suitably for the Vietnamese along with the goal of creating a culinary destination to make cohesion of Vietnamese families through nice meals. This is also a prerequisite for consolidation and sustainable development of Jollibee in long term.