Amy Hurtado

Amy Hurtado currently serves as Vice President of Marketing & Engagement at Joni and Friends, where responsibilities include directing a team of over 25 staff members to develop cohesive marketing strategies aimed at enhancing brand awareness, engagement, and revenue. With a robust background in marketing strategy, digital communications, and leadership positions, Amy has effectively integrated various marketing channels to optimize brand presence and fundraising efforts. Key achievements include a 41% increase in digital revenue and a 55.7% lift in donor acquisition in 2021. Previous roles at Joni and Friends involved directing PR and digital marketing initiatives as well as managing social media strategies that significantly boosted website traffic. Earlier in the career, Amy served as an English Teaching Assistant in Austria and held a position as Office and Travel Manager at Mary Rice Hopkins Music. Academic credentials include a Bachelor of Arts from Belmont University and studies at Technische Universität Dresden.