Francine Simonson

Francine Simonson has a diverse background in merchandising and product development within the baby and children's products industry. Francine currently holds the position of Vice President of Product Development at Jool Baby, where Francine oversees the long-term product portfolio strategy. Prior to their current role, Francine served as the VP of Merchandising, Private Label at CAMP, where Francine successfully built the integrity and awareness of the CAMP brand. With previous experience at Skip Hop, Baby Boom, and Fisher-Price, Francine has a strong track record of driving product development efforts, securing licenses with major brands, and managing merchandising strategies. Francine obtained their Bachelor of Arts degree from Brooklyn College.