Rachel Choe is a seasoned Product Designer with a robust background in user experience and digital marketing. They co-founded Bondfire, a mentorship program aimed at equipping Malaysian youth with essential skills, while also serving as a Senior Product Designer at Mudah.my, where they enhance user experiences for online transactions. Previously, Rachel held key roles at Jora as a Senior UX Designer and at SPR as a Business Analyst & UX Designer, diversifying their expertise across industries. They earned an MBA and a Master of Science in Marketing Analytics from the Illinois Institute of Technology, alongside a Bachelor of Science in Business Administration from Drake University.
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