Witt-Gruppe
Anna Friedberger is an experienced marketing professional currently serving as a Senior Marketing Manager and Team Lead Marketing Austria at Witt-Gruppe, a member of the Otto Group, since September 2012. In this role, Anna coordinates market-specific projects and manages sales-oriented KPIs for the Austrian market, while also collaborating with various departments. Previously, Anna held positions in marketing management focused on the French market, overseeing sales-oriented KPIs, activation, and acquisition measures. Anna's early career includes internships in event management, international human resources, and marketing & sales. Anna holds a Master of Arts and a Bachelor of Arts in International Cultural and Business Studies from Universität Passau, complemented by studies at Université Laval.